SET:UP Festival

Captured on the Fujifilm X100VI, this photography series documents SET Camp, an outdoor gathering in the Lake District celebrating music, wellness, food and community. Through candid moments and editorial-style imagery, the work captures the festival’s relaxed atmosphere and connection to nature. Created to reflect the event’s ethos of slowing down and reconnecting with the outdoors, the photography was used across the SET:UP social media channels to communicate the experience and build engagement with its outdoor-focused audience.

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