My branding work spans a variety of industries and clients, from start-ups to established companies. Each project begins with understanding a brand’s core values and audience, and developing a visual identity that is authentic, memorable, and versatile across platforms. Key priorities in my branding work include:

• Creating bespoke logos and wordmarks that reflect each brand’s unique personality.

• Developing brand identity systems, including colour palettes, typography, and visual language.

• Designing brand guidelines to ensure consistency across digital, print, and physical applications.

• Producing collateral such as business cards, stationery, social media templates, merchandise, and graphics.

• Balancing creativity with strategy to craft visuals that communicate clearly and resonate with audiences.

• Adapting styles from minimal and modern, to bold and illustrative, to suit the story each brand is telling.